Business Plan for Start-Ups
Once the start-ups are bootstrapped or funded by the founder’s
own capital or money borrowed from friends and relatives, or have raised angel
funding from professional angel investors, it is imperative for start-ups to
look for more avenues to raise funds if they want to really make their start-up
a success story. Many a times, the founders hesitate to bring in funds from
outsiders as that would mean losing some control and ownership over their
venture. This is a Catch-22 like situation – the venture needs huge capital to
breathe and sustain, yet the founders would want to retain complete control and
ownership. Which one to choose – putting life into the enterprise and letting
go of control and ownership or retain a tight control in the hope of finding
some funds here and there and let the enterprise die a slow death? Well, a lot
depends upon the viability and feasibility of the project, too!!!
To approach professional venture capitalists, the first
thing the founder needs is a well-drafted and well-presented business plan.
Besides giving a holistic picture of the business to the investor, a written business
plan also tells the founder what his idea is, how it has been implemented so
far and what is the trajectory it will take. It also brings focus to the
founder on the important aspects of the business.
DO’s in a Business
Plan
While writing the business plan, the most important thing to
bear in mind is the underlying concept of the business and its commercial
viability. The plan must be presented in a logical sequence and must be
well-organized. Having said that, it does not mean that one should fill pages
to present the business plan. The roadmap should be clearly defined in as
concise a manner as possible.
The investor is most interested in the safety of and return
on his funds rather than how eloquently you have presented your plans to him. Hence,
the most crucial aspect of the business plan is the market for your
products/services. Where do you see the opportunity for your products/services
and the gap in the current market, and a few year down the line, which your
business can fill? What are the threats you foresee and how you will overcome
those threats? If you nail this aspect, you have almost achieved your purpose.
Do a detail and exhaustive research on the market trends for
your products/services and present the data in the business plan. The data
presented should be realistic and should support your business premise. Put
emphasis on your business’ competitive advantages over other businesses in the
same industry.
Next comes the financial projections. The financial
projections must be realistic and achievable and must mention at what stage the
business would become self-sustainable. The
projections should be given on a monthly basis and not on a yearly basis.
And yes, the business plan must include current and future
competition and how fast can your business grow to be ahead of that
competition. Venture capitalists prefer businesses that can grow rapidly and
give them big returns in a lesser period of time.
Above all, the management and organization of the business.
The business plan must include the management and organization structure of the
company, the experience and abilities of the team to generate confidence in the
venture capitalist to invest in the business.
The business plan must contain an Executive Summary which is
a snapshot of the company and its vision and mission and goals.
DON’Ts
The business plan must not be over-balanced in its market
competitiveness, marketing and sales strategy and financial projections. The
venture capitalists come with huge experience behind them and can easily gauge
if the projections made are overboard or the competition, both present and
future, has been overlooked or underestimated. Hence, detail research and
market analysis and trends is essential before even starting your business
plan.
Once you are ready with your business plan, all you have to
look is for the right VC to be willing to partner with you in your vision and invest
in your business.
ruchira@thejurisociis.com, ruchira@preyorri.com